My Clients’ Top 10 Marketing Strategies: Strengthening Your Business Platform

In today’s competitive market, standing out is crucial for small businesses. As someone who usually focuses on other areas of business growth, I’ve found myself stepping into the marketing arena to help my clients navigate the slowdown that many sectors have experienced since the start of the year. While I’m not a marketing expert, I work closely with partners who are, and I’m more than happy to connect you with them if needed. For now, let me share the top 10 marketing strategies that have proven effective for my clients.

Many small businesses rely heavily on “word of mouth” to grow, often without any formal marketing efforts. This approach, sometimes called the “hope and pray” method, can work well – until it doesn’t. Your business should be seen as a platform supported by multiple pillars. Relying on just one pillar can make your business unstable; if that pillar weakens or disappears, the entire business risks collapsing.

Over the past few months, I’ve been helping my clients add new pillars and strengthen existing ones to ensure their business platforms are robust and resilient. Here are the top 10 marketing strategies my clients are using to build a solid foundation:

1. Website Refresh

Your website is often the first impression potential customers have of your business. An outdated or poorly designed website can turn visitors away. Refreshing your website with modern design, intuitive navigation, and up-to-date content can significantly improve user experience and conversion rates.

2. SEO (Search Engine Optimisation)

SEO is crucial for improving your website’s visibility on search engines. By optimising your site with relevant keywords, quality content, and proper meta tags, you can attract more organic traffic and reach a broader audience.

3. AdWords

Paid advertising through Google AdWords can drive targeted traffic to your website. By bidding on keywords related to your business, you can appear at the top of search results, making it easier for potential customers to find you. SEO can take time to build, but an AdWords campaign can bring you immediate results.

4. Google My Business

Many consumers now place a huge emphasis on selecting a provider with good Google reviews. A Google My Business listing helps your business appear in local search results and on Google Maps. It’s a free tool that can enhance your online presence, making it easier for local customers to find and engage with your business.

5. Grow Your Database

This is an untapped asset for many businesses. Building and maintaining a database of customer contacts allows you to keep in touch with your audience. Use email marketing and other communication tools to nurture relationships and keep customers informed about your products, services, and promotions.

6. Social Media (Content and Offers)

Social media platforms are powerful tools for connecting with your audience. Regularly posting engaging content and exclusive offers can boost your visibility and encourage customer interaction and loyalty.

7. Database Marketing (Content and Offers)

Utilise your customer database to send targeted marketing campaigns. Personalised emails and special offers can drive repeat business and increase customer retention.

8. Referral Partnerships

Partnering with complementary businesses can expand your reach. By referring customers to each other, both businesses can benefit from increased exposure and new client acquisitions.

9. Customer Referral Programs

Encourage your existing customers to refer new clients by offering incentives such as discounts, free services, or other rewards. This strategy leverages the power of word-of-mouth marketing while providing a structured way to generate new leads.

10. Networking

By actively attending local Chamber events, business breakfast groups, industry events, joining professional associations, and engaging in online communities, you can connect with potential clients, partners, and mentors. These connections can lead to new opportunities, referrals, and insights that can drive your business forward. Networking not only enhances your visibility but also fosters a supportive community that can provide advice, collaboration, and encouragement as you navigate the challenges of growing your business.

While I’m not a marketing specialist, it is one of the 9 key business areas I focus on with my clients during business reviews and plan development. This applies to both my one-on-one clients and members of my Profit Collective group. Every business is unique, so these strategies might vary in effectiveness depending on your specific circumstances. Feel free to reach out if you’d like some guidance on where marketing fits into your business growth objectives.

By diversifying your marketing efforts and strengthening the pillars of your business platform, you can create a more stable and resilient business capable of weathering market fluctuations and driving sustained growth.

By Anil Puri

Click here to grab my checklist of the 81 business-building strategies and tools that I use to help my clients grow successful and wildly profitable businesses.